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| excelr.tuhin@ | 24 Oct 2020 - 18:47:12  |
| 7 Posts |
Until now in any inbound marketing strategy , the marketing and sales funnel has been the base model for understanding the customer's purchase process. As well as to manage conversions and sales. Market trends are changing and, with it, new ways of working with marketing are emerging. One of the new perspectives is known as Flywheel Marketing. Consumer behavior creates the need for a new approach in the digital marketing industry. That is why this innovative model has emerged. In it, the sales process goes from being a funnel to a wheel that feeds itself . And that will make your marketing strategy successful . Flywheel Marketing: New Sales Methodology Do you need to take this model into account in your digital strategies? Before making a decision, it will be vital that you know what Flywheel Marketing is and what its advantages are. The Flywheel concept applied to Inbound marketing was presented by Brian Halligan at the INBOUND 2018 event . Flywheel Marketing is a new way of proposing digital marketing and sales, in which the customer is put at the center of the strategy . Skymarketing offers wonderful space propelled lodgings and a powerful social scene at awe inspiring territories like park view city . Thus, brands must have greater interaction with consumers, from the beginning to after the purchase process. Customer loyalty plays a fundamental role, with the possibility that they can continue to buy complementary products or services using cross-selling strategies . It is also important that you take advantage of the possibilities that up selling strategies give you . For what it is important that you offer your customers superior versions or updates of your products. Also read : qnnit In this way, Flywheel Marketing aims to generate interaction between customers and the company from the first contact until after the purchase . If you manage to improve the experience of your users, you will be able to generate more effective loyalty . With this change it is necessary to rethink the sales funnel on which you have based your strategies so far. This transformation is mainly based on the following: when the customer makes the final purchase, the cycle does not end there. On the contrary, it continues until the customer buys again on more than one occasion and you end up building loyalty. Rethinking the sales funnel Before discussing what the flywheel is, it is convenient to rethink the sales funnel . The conversion funnel is based on attracting a large number of users in the first phase of contact with the brand. Of them, a smaller number go to the deepening phase, to finally stay those who convert. Thus, the funnel shape is composed, which is distinguished in three phases: 1. Top of the funnel (TOFU) : It is the first stage, that of identification. The user makes contact with the brand and the main interest will be to make your lead know you. That is, you must offer as much information as possible to your users so that they can identify their needs and know why you can help them. 2. Middle of the funnel (MOFU) : Customers are in the middle of the purchase process. The user has already discovered what his need is and is considering different options to satisfy it. Your brand is among one of them. So it is interesting that you offer content in exchange for information. That is, if you get the user's data you can send content regularly. Thus, the relationship with the customer will be more trustworthy and you will be able to carry out the purchase process safely. Therefore, it is important that you use lead nurturing strategies as the key to selling the product or service to the customer. 3. Bottom of the funnel (BOFU): This part of the funnel is only accessed by users who consider that you can satisfy their needs. To convert them into customers, it is recommended that you create personalized content, such as discount coupons. In this way, you can give the final push to users to launch into the purchase. In short, in each phase of the funnel you offer different content until the user reaches the conversion. Conversion funnel limitations The conversion funnel model has been used in inbound marketing with good results so far. However, it has limitations that make it necessary to update it. Between them: • It's static: Users go through the phases of the funnel and then get lost. In other words, no impulses are created to continue feeding the purchase process. • With the sale, the relationship with the customer ends: The after-sales and loyalty process is not adequately pursued. • It does not take into account word of mouth : Recommendations are increasingly influencing the purchase decision of consumers. If a customer is satisfied with your product and service, they can share it on social media and other opinion pages. What is the flywheel and what benefits does it have for your marketing strategy Faced with the limitations of the marketing and sales funnel and the change in consumer behavior, the new Flywheel Marketing model emerged. It is represented by a wheel that turns by itself and has the customer in the center . In this way, the consumer experience is a priority. Around the client, there are three phases that feed back: 1. Attract: In the attraction stage, companies use their experience and knowledge to generate conversations. That is, they create relevant content that responds to the needs and concerns of users and leads to conversations. To do this, they take into account the right people, who correspond to their buyer persona . In addition, the user has many communication channels, so it is important to create quality content so that they feel attracted to the brand. 2. Involve: This stage aims to generate engagement with users. That is, create relationships of trust so that they begin to interact with the brand. Thus, information of interest and solutions to their problems are provided to achieve a lasting relationship. 3. Delight: Finally, companies have to ensure that the user is satisfied with the experience of having purchased their product or service. In fact, they have to add value to the shopping experience. Therefore, to get the best ROI , it is no longer enough to have the best product, but you must focus on the customer experience. So much so that the sales and after sales processes are efficient. Consequently, the user will recommend your brand and become a prescriber. Dynamic elements of the wheel that feed back Flywheel Marketing has some dynamic elements that differentiate it from the marketing and sales funnel. These are the elements that make up the wheel: • Speed: It depends on the momentum and force that is given to the different areas where it can have the most impact. In the funnel model, all efforts are focused on attracting and acquiring customers. However, it is no longer just about attracting them, but about delighting them. The important thing is to improve their experience with your brand and apply force in the same direction. • Friction: If there is a lot of friction between one department and another, the speed slows down. Therefore, it will be more difficult to achieve the final objectives of the company. For which coordination between all team members is essential. There are many ways to reduce friction on the flywheel. These are some of them: • Identify friction : It is important to be clear about the points that slow down the communication process with customers the most. It is also convenient to analyze the metrics, to know which ones you should improve. • Automate processes : Facilitate activities for your clients and automate repeatable tasks. Thus, you can save time to delight your customers. • Reset Goals : Different teams have to work in the same direction and in harmony. For example, self-service is a model with less friction for the customer. The user personalizes their product or service and defines it according to their needs. Likewise, you can offer 24 × 7 customer service, with total availability for them. And also the try first, with the possibility of trying the product or service before buying it. Ultimately, the goal is to reduce friction to generate positive inertia for the brand and complete the sales process by improving the customer experience. Sales funnel VS Flywheel Marketing Nowadays it is no longer useful to have the best product on the market, because users have changed their behavior due to the diversity of possibilities they have. Brands have to guarantee an impressive user experience . In this way, you can retain and retain customers and they will be subscribers of your brand while sharing their recommendations. Flywheel Marketing is based on creating a wheel with the least possible friction, in order to retain the user. Which, surely, will increase the profitability of the company. Not surprisingly, the cost of retaining a client is better than that of attracting a new one . Regarding the marketing and sales funnel, it does not mean that you have to forget it. What's more, it can be said that it is the first part of the journey of the entire marketing strategy with the client. To attract the customer you can use the inbound marketing funnel, generating engagement and delighting the customer. However, the process does not end here, and you must put the wheel back into circulation. That is, when you have the customer prepare for the upselling phase so that the sale is repeated. And, also, build loyalty to your customers by offering them the best experience. You do not know how? At Antevenio we can help you attract users with any of the current digital marketing techniques . |
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| demarianna | 05 Nov 2020 - 21:57:18 |
| 7 Posts |
Thank you for your article on sales funnel. I would also like to add that I use the Revenue Grid to build a sales funnel, which guarantees that users will be allowed to porn, some will torment them through the sales funnel, while others stop or stop. I recommend reading what is guided selling: it is a merchant-led process, typically in the guise of software, designed to guide salespeople throughout the sales cycle and increase transparency in the sales process by allowing salespeople to take turns closing deals faster and with fewer misses. Guided selling is seen as part of a broader incentive strategy that employs technologies that allow merchants to gain certain information in the sales process, in fact, which allows them to work faster, effectively attract customers and take more reasoned conclusions. Nowadays, managed sales are generally referred to as B2B conclusions that can help sales reps get things done by recommending the best content, exposure, and communication strategy for any given sales story. |
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| goldfollower | 06 Feb 2021 - 11:42:40 |
| 221 Posts |
Well-known people on Instagram sometimes receive millions of tomans for each post. The more followers and interactions a page has, the higher the payout can be. This is also the reason why many people on Instagram are looking to attract followers, so that they can gain fame and money quickly. However, gathering followers naturally and becoming an influencer on Instagram is not so easy. Influencer is an influential person and influencer takes a lot of time and effort to become real. You need more than luck to succeed in affiliate business. Buying Instagram followers is one way to increase your popularity. |
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| killersmile | 21 Apr 2021 - 06:50:57 |
| 289 Posts |
thanks alot for this, great site! Porch |
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| Fillertierlist | 30 Oct 2021 - 15:14:59 |
| 3 Posts |
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| Fillertierlist | 30 Oct 2021 - 15:16:04 |
| 3 Posts |
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| Fillertierlist | 30 Oct 2021 - 15:17:03 |
| 3 Posts |
Its great to play online app based game for free at home, we can provide complete guide of games and how to get leveled codes, hacks and how to check and make tier of all, visit us to for best tier list in 2021! <a href="https://fillertierlist.com/">fillertierlist</a> https://fillertierlist.com/ What Order To Watch A Certain Magical Index Series? |
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| Gelviro | 28 Jun 2022 - 16:18:12 |
| 21 Posts |
I want to find great examples of marketing on how to collect from customers their mail for further mailing of promotional offers or discounts. I'd like to find some great examples of how to collect customers' emails and send them promotional offers or discounts. |
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| Gelviro | 28 Jun 2022 - 16:21:11 |
| 21 Posts |
So that we raise our conversion rate. Because the conversion rate is very weak right now. Literally up to 8% per month conversion rate. That's a low conversion rate for a site like ours. |
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| Lepaste | 28 Jun 2022 - 16:22:08 |
| 17 Posts |
It's not easy to collect emails from users of your website because fewer and fewer users are willing to subscribe from different websites. Because there's little benefit from the mailing list. You need to make it so that the client understands what he will get if he subscribes to your newsletters. Here are some examples of an email pop-up https://claspo.io/blog/email-pop-up-complete-guide-with-15-excellent-examples/ And you should take a look at them. That way, you will collect more data from your users. |
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| Pelf1965 | 20 Jul 2022 - 13:45:55 |
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Flywheel marketing is a philosophy of continuous growth and change, which can be summarizedinn a few principles. Must you follow this https://www.eleken.co/blog-posts/decline-stage-of-product-life-cycle-overview-and-strategies and get more new skills about marketing issues. First, it de-emphasizes advertising campaigns, which many companies focus on when attempting to grow their business in the first place. It focuses instead on small foot print marketing tactics that are implemented over time to help companies be the best they can be through an ongoing cycle of positive feedback. |
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