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| excelr.tuhin@ | 24 Oct 2020 - 17:59:14  |
| 7 Posts |
As the evolution of marketing technology continues to overshadow advances in traditional election campaign strategies, marketers will need to rely on digital political marketing campaigns more than ever. Although there is no big data on this trend yet, the 2018 patterns may be something to watch out for. According to Centro , digital will continue to be a critical piece for digital political marketing campaigns. Political parties around the world are learning that alongside advertising on traditional media such as television and newspapers, they must invest in digital marketing if they want to compete with rival parties . In recent years, the use of social media campaigns to defeat their opponents has spread. The importance of social media in political marketing The way of doing politics has changed since the digital age. But the important thing is to recognize that today it is also changing due to the use of social networks. If before the only thing that was done was to create ads in digital media, now, campaigns are created that have social networks as a key piece. Political parties make live videos, post streams on their social media accounts or even reply to citizen comments on Twitter. What works for them now for political candidates is to manage a good social media strategy. Also read : Qnnit Any political candidate, whether local, state or national, can make the most of their campaign's social strategy and develop incredible digital political marketing campaigns. Political campaigns are essentially brand platforms. How effectively your actions resonate and how carefully you maintain the image you want to project is key to your campaign. The value of public opinion It is common to hear in the most traditional media what is said on social networks. For example, what is a trending topic on Twitter or that a related topic has gone viral. This is the reason why political candidates, particularly during elections, must integrate social media into their strategies. The inner workings of political campaigns should be organized, with each Tweet, Instagram post, or blog post as part of a unified and controlled message. Users who receive these messages will weigh heavily in the next step of campaign management. Skymarketing offers wonderful space propelled lodgings and a powerful social scene at awe inspiring territories like blue blue city Lahore. Top digital trends for political marketing in 2019 The trends of digital marketing in general are changing. Even in different disciplines they are also adapting and evolving. In this sense, in the political sphere these would be the key trends to take into account: • Search engine optimization (SEO) will define the success of a campaign . Search engines are reporting that 2019 trends around SEO will remain focused on activating the right audiences. The marketing journey should reflect the person and behaviors of the audience. Calculating and tracking performance beyond clicks, visits, and other engagement metrics is also essential for breaking down the critical demographics of a target audience. • Facebook and social media will continue to self-regulate political ads . Facebook recently announced new transparency rules that political advertisers around the world must follow, starting in 2019. These new rules include political advertisers who must report their name and location among other things. Additionally, all ads posted on Facebook will be included in a searchable Ads Library. Other social networks are likely to enact more transparency rules as self-regulation continues to trend. • Data regulation and user privacy regulations. 2018 was a benchmark year for user and data privacy regulations. With the approval of GDPR in the European Union and other legislative models around the world, data protection will be necessary . As data remains a critical asset in digital political strategy, the need for a security infrastructure is essential. Election campaigns through WhatsApp That social networks are nowadays key to digital political marketing campaigns is clear. But what about WhatsApp? What is allowed and how does it work? Politics is a very intimate and sensitive subject in society. This makes personal channels like WhatsApp even more ideal for discussing political issues individually and privately with family or friends. With the rapid global reach of WhatsApp, this messaging application is also becoming increasingly important in the political environment. In Spain, it is already a trending topic. WhatsApp is used by 73% of the population , which makes it an interesting channel for election campaigns. In October 2018, the new law that protects personal data and defends digital rights was approved. Now, political parties can use any personal information that is openly available for their campaigns. That is, personal data collected on websites, social networks, or elsewhere. It is allowed to send messages without the prior consent of the users. This new law is extremely controversial. Not only does it make classic “ spam ” messages legal, it also means that there is no regulation on deleting people's personal data after it has been used. Political marketing digital campaigns There are many examples of political marketing on the net. However, the key is to find digital political marketing campaigns that have really done well. Not so related to the number of voters but to the ability to carry out a good management of digital marketing. What that means is having run digital political marketing campaigns that have been wisely planned and used every possible technique, technology, and tactics. Perhaps one of the strengths of any campaign is finding a way to use technology for your strategies. In these examples, technology and good organization gave victory to two presidents. Here are two good examples: 1.- Barack Obama in 2012 For Barack Obama, the 2008 elections were the discovery of the power of social networks. But in 2012 they were the discovery of big data. His campaign successfully experienced big data. Thus, Obama's campaign team studied, for months, the possible voters of the states that they believed were going to be key in the victory (or defeat) of the then president . The team was made up of people from different disciplines, mathematicians, programmers, and Internet experts. The first thing they did was create a database with all the information obtained from volunteers, voters and other users in 2008. Later, Facebook was used to expand that data as much as possible. In Ohio, where Obama ended up winning with 50.1% of the total votes, 29,000 undecided voters were identified and targeted with a specific campaign for them. 2.- Mariano Rajoy in 2016 The 2016 elections in Spain were historic for Mariano Rajoy. He won, above all expectations, 137 congressional seats using exactly the same strategy as Obama in 2012. Big data and the analysis of that data on Facebook were key to his victory. The first thing that was done was to define the target audience, the spokespersons and the messages . The strategy focused on: 1. Define very clear targets. 2. Locate those users by their Facebook profiles. 3. Elaborate the kind of attractive and effective messages. Key messages according to the analysis of likes and preferences on Facebook. 4. Buy advertising on Facebook to directly reach the voters they were interested in. This technique worked really well for Mariano Rajoy's team. His digital political marketing strategy to get votes and win back deputies was really good. The first thing they did was detect the possible "defectors" who had changed, and they voted for the opposing party. Also, they determined the undecided. Later, they reached both segments through the networks with messages specially designed to persuade them to vote for Rajoy again. These digital political marketing campaigns are clear examples of good strategies. In both, the key has been to identify the perfect audience. Inbound marketing strategies in the sector help improve any digital strategy. At Antevenio we are experts in this discipline. We can help you turn your potential clients into enthusiastic prescribers of your ideals . |
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| anabela | 04 Jan 2021 - 14:30:02 |
| 1 Posts |
Thank you for the article. I understood a lot about how to improve the marketing strategy on my website. |
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| sofake1733 | 17 Jan 2021 - 18:22:06 |
| 49 Posts |
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| goldfollower | 06 Feb 2021 - 11:51:59 |
| 221 Posts |
Well-known people on Instagram sometimes receive millions of tomans for each post. The more followers and interactions a page has, the higher the payout can be. This is also the reason why many people on Instagram are looking to attract followers, so that they can gain fame and money quickly. However, gathering followers naturally and becoming an influencer on Instagram is not so easy. Influencer is an influential person and influencer takes a lot of time and effort to become real. You need more than luck to succeed in affiliate business. Buying Instagram followers is one way to increase your popularity. |
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| killersmile | 21 Apr 2021 - 06:49:22 |
| 289 Posts |
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| jonydeap96 | 19 Jan 2022 - 09:36:16 |
| 3 Posts |
The article is indeed helpful and interesting. I've read it ith pleasure. The technique you've described is indeed powerful, but I'd also add that crowd marketing is one of the techniques you may apply as well. I work with https://crowdmark.net, and they provide crowd marketing services for me. Within three months, I've increased my traffic by almost 200%. The Ahrefs DA has increased by 1300%. From two to twenty-six. hope, the progress will cotinue the same way. |
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| jonydeap96 | 19 Jan 2022 - 09:40:52 |
| 3 Posts |
The article is indeed helpful and interesting. I've read it ith pleasure. The technique you've described is indeed powerful, but I'd also add that crowd marketing is one of the techniques you may apply as well. I work with  https://crowdmark.net[/url], and they provide crowd marketing services for me. Within three months, I've increased my traffic by almost 200%. The Ahrefs DA has increased by 1300%. From two to twenty-six. hope, the progress will cotinue the same way. |
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