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| ClaudMaxwell | 18 Aug 2023 - 22:32:38  |
| 86 Posts |
Streaming has become an integral part of our daily lives, from watching movies and TV shows to listening to music and playing games. The rise of streaming services has been incredible, and there are no signs of slowing down. The video streaming market globally is forecast to reach USD 184.3 billion by 2027 according to ResearchAndMarkets. In fact, if anything, the pace of change in streaming is only going to quicken, and the future is going to be even more exciting, going by some of the emerging trends and technologies on the horizon. Adoption of Streaming Services One of the most significant trends in the streaming industry is the adoption of streaming services. The increased adoption has also meant that streaming services are now more popular than ever. And with more widespread adoption of streaming services, the demand for content also has increased. In fact, according to a report by Kantar, 85% of American households now subscribe to at least one video streaming service. This has led to a significant increase in the number of shows and movies produced by streaming services. Changing Content Consumption Behaviors The very act of viewing or consuming content has also changed. While cable television may have been popular before, more viewers are spending a significant amount of time on streaming content today. This has led to a shift in how we consume content, with more people opting to binge-watch shows and movies. From a 2021 survey of people aged 18 and over, 34% said it was being able to binge-watch content. Growth in Internet Users The rise in adoption of streaming services has also been accelerated in part due to the rapid growth in the number of internet users. According to the Digital 2022 Global Overview Report from We Are Social and Hootsuite, global internet users climbed to 4.95 billion at the start of 2022, with internet penetration reaching 62.5% of the world’s total population. This has created an enormous opportunity for streaming services to reach a global audience. Types of Streaming Services There are several types of streaming services available, each catering to different audiences. Some of the most popular types of streaming services include: Video on Demand (VOD) These services allow users to access movies and TV shows on demand. Some of the most popular VOD services include Netflix, Hulu, and Amazon Prime Video. Streaming Platforms These allow users to access live and on-demand content from multiple sources. Some of the most popular streaming platforms include Roku, Apple TV, and Google Chromecast. Music Streaming Services and Platforms Just like video content, music is also being consumed through streaming services like Spotify, Apple Music, and Pandora, allowing users to listen to music on demand. Social Media Platforms: Social media platforms like Facebook, Twitter are not only used for social networking but also as a source for streaming content. Additionally, With the availability of social media streaming services like TikTok and Instagram Live, users can share short-form videos and live streams with their followers. This has led to an increase in popularity, especially among younger audiences. TikTok, in particular, has become a cultural phenomenon with millions of users creating and sharing short videos on various topics. Additionally, big publishers, broadcasting networks, and individual content creators are also leveraging these platforms to reach a wider audience. 10 Streaming Trends to Harness the Power of Despite the rising popularity and the various resources that publishers and content creators have for streaming, the landscape is constantly evolving. To capitalize on the benefits of this technology, it is important to note some emerging trends that are shaping the future of streaming. The Move Towards Live Broadcasting in Real-Time Live streaming has become increasingly popular in recent years, with platforms like Twitch and YouTube Live leading the way. The immediacy and real-time nature of content delivery through live streaming has attracted both consumers and broadcasters. As more people move towards live broadcasting, we can expect to see more platforms and services designed to cater to this growing trend. Content Fragmentation Across Multiple Platforms Even as the number of streaming services and platforms continues to grow, there has been a fragmentation of content across multiple platforms. For example, some content may be exclusive to Netflix and not available on Hulu or Disney+, due to licensing and copyright issues. This has created a challenge for viewers who need to subscribe to multiple services to access all the content they want. However, it has also created an opportunity for content creators and distributors to reach new audiences. Differentiation Between Platforms As with any market that becomes saturated, new players will have to think about differentiation and established leaders will be pressured to innovate. Streaming services |
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| AllanSutton | 21 Aug 2023 - 12:42:39 |
| 73 Posts |
As far as I know today video-on-demand platforms can deliver content to viewers before they even know what they're looking for. Existing OTT solutions combine ease of content discovery with a user experience based on preferences and browsing habits. Maybe you should check out this Oxagile website, where I find a lot of useful information about the world of technology and software development. |
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