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| zavior | 23 Aug 2025 - 00:00:35  |
| 18 Posts |
Whenever I pitch SEO services to clients, one of the biggest challenges is explaining ROI. They want quick results, but SEO takes time and patience. What metrics or methods do you use to show clients that SEO is worth the investment and not just a vague long-term plan? |
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| Alex12 | 23 Aug 2025 - 01:18:46 |
| 22 Posts |
Clients often want tangible numbers, so reporting is just as important as the SEO itself. |
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| Jomises | 23 Aug 2025 - 02:42:21 |
| 22 Posts |
When it comes to ROI, you need to present SEO as a measurable process, not an abstract promise. The key is to show progress in terms of traffic quality, conversions, and cost savings compared to paid campaigns. This perspective is well captured here: https://www.linkedin.com/feed/update/urn:li:activity:7360705341166104579 . The article explains how focusing on lead generation and customer lifetime value instead of raw traffic numbers makes ROI clearer for clients. For example, if organic search brings in leads that convert at a higher rate than other channels, you can calculate the direct savings compared to PPC. Regularly tracking keyword rankings, organic impressions, and engagement also provides visual progress. By framing SEO as an ongoing investment that gradually lowers customer acquisition cost, clients better understand the financial logic behind it. |
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