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| Alex12 | 17 Jul 2025 - 16:09:35  |
| 23 Posts |
Ever since the iOS14 update, our Facebook ads tracking has been a mess. The pixel just doesn’t seem to deliver reliable data anymore, especially for retargeting. Has anyone moved to a better solution that bypasses some of these limitations? |
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| zavior | 17 Jul 2025 - 17:03:32 |
| 19 Posts |
The pixel used to be great, but yeah, iOS really changed the game. I’ve also been looking around for something more consistent. |
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| Jomises | 17 Jul 2025 - 17:34:40 |
| 23 Posts |
After testing a few options, we settled on a Facebook tracking pixel alternative that doesn’t rely on browser data as heavily. Instead, it uses server-side events, so we finally got attribution that actually reflects what’s happening. Conversion lag dropped significantly, and we recovered lost event data that was previously invisible. The cool thing is that it also integrates well with ad platforms, so no major process changes were needed. It’s a solid workaround for all the privacy-driven disruptions we've had lately. |
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